17.8.11

Mercedes-Benz Start Up Semi-finals; VANCOUVER

[tamara + natalie]


Last night Natalie and I attended the semi-finals for 'StartUp' in North Vancouver. This new program, hosted by Mercedes-Benz and IMG Fashion (yes, they also do New York Fashion Week!), seeks to discover and mentor up-and-coming Canadian designers. We spent the evening sipping trendy wines, nibbling on appetizers and mingling with Vancouver's 'it' crowd. I even had the opportunity to interview both designers. The night was particularly exciting, however, because it marked the first time Natalie and I have attended a fashion event together! Living across the country from each other has made this a challenge in the past. It was a thrill to be sitting together, in the front row no less, laughing about how Ad Idem began.

Congratulations to the winning designers, Cassie Dee and Adam Taubenfligel of Vancouver, who will be going on to the finals in Toronto come the fall. In conjunction with LG Fashion Week Beauty by L'Oreal, Mercedes-Benz and IMG Fashion are handing these two quite the opportunity! For more details, see my article for the Vancouver Sun --> clicky

A big thank you to Andrew Serrano from IMG, it was a pleasure to meet you and I hope to work with you again soon!

Check out more photos of us on Fashion Magazine.com and Frock of Ages.blogspot.

| photos property of Ad Idem

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