morning after [d]ark.


this shoot is breathtaking.

Ponytail F/W 2009 | Marloes Horst by Benjamin Lennox | fashiongonerogue




So Christmas is over, and I think it's about time I did another post! I had planned that this one would be about my latest DIY projects, but since I have been far too lazy to take photos of them I will just have to describe them.

I've been spending a lot of time working on an obsession recently - DIY projects. In the past I've altered a few pieces (most notably the oversized gray scarf that I transformed into a circle scarf last December when I couldn't find such a scarf in any shop [even in Montreal!]), but during the last few weeks, I've gone considerably further. To begin with, I made some leather thigh high boots from a vintage leather skirt, and I just need to procure some leather wrappings to complete them. Here. I've also adjusted this vintage bottle-green velvet dress that my mother had in her closet. Now it is a great deal shorter and the shoulders are quite bold. I plan to next take the excess material and make a velvet pouch bag - similar to the one from the SS10 Prada collection, the newest 'it' bag that has every blogger going crazy.

Natalie and I went thrift store shopping a day or so before Christmas and she and I both came home with a number of new pieces. She found a gorgeous oversized brown leather jacket, like this one, a burgundy hunter jacket with double-breasted buttons, a large knit grandfather sweater, and a high waist denim that she is going to cut into shorts. I bought a charcoal thick knit grandfather sweater, and this gorgeous neutral coloured peacoat/cape. So many additions to our closets since school ended! OH! Natalie was given a gorgeous camera for Christmas - FINALLY we can start taking quality photos. ;)

Right now I am making a new layout for the blog - it might even be up as early as tonight!!


december dreams.


Hello ad idem readers!

So I suppose it is about time that I had my own post on here. For those who have been following this blog, you will already know about me. I am the third wheel to this dynamic duo, and I have been mentioned often in previous posts. If I were to describe my style I would say that I tend to dress a little more edgy than most. I love leather, lace, velvet, studs, and wool. My favourite pieces currently are: a rabbit fur collar, a charcoal coloured cashmere and Italian wool peacoat, black leather buckled boots, a gray eyelet studded beret, a black velvet vest with beaded detailing, and a leather biker vest. Favourite accessories include: Swarovski earrings, silver bangles and bracelets, oversized amber rings, and long chain necklaces.

I'm obsessed at the moment with finding a beautiful clog (like the ones seen in last season's Chloe line, or on fashiontoast), as well as making a pair of flared denim.

For the best items in my closet I go to a multitude of thrift stores, Aritzia, and of course, Zara.

check out my Tumblr: watershock
or follow me on Twitter here.


two five.



ad idem


season of change.


Last night was a friend's holiday gathering, and it was really nice to see some of my friends for the first time in months. A certain girl from our high school was there too and she showed us her artfully ripped denim (DIY). I had fun talking about all things fashion with her at various points during the evening because she is one of the few in our graduating class who actually pays attention to such things! Natalie and I stayed until two in the morning, laughing and sharing old stories. She wore a ripped legging, black leather boots, & vintage cape. I wore a sleeved mini dress (courtesy of an idea by stylelikeu), burnt-orange suede western boots, and my vintage velvet vest.

We are going vintage/thrift store shopping tomorrow, and hopefully we can find something. Natalie, I believe, is looking for some flared 70s denim and anything velvet. I will be looking, per usual, for fur. Oh! An amazing friend from McGill has let me know recently that he wants to give me a vintage mink coat that I can wear next year when I move back to Montreal - but until then, I suppose I will have to find something else!

It is interesting to note that last year in December I acquired my first hard core pieces - my chain handled sac, vintage leather jacket, leather boot, shiny black leggings etc. This year, at around the same time, Natalie and I find ourselves transitioning out of this look and into a more polished one. Having said that though, Natalie and I were laughing last night about how in high school friends would tease me about my, at times, long & untamed hair, and now it is everywhere in fashion magazines & editorials.

Also, I am really in love with jodpurs at the moment. They are a horse-back riding pant for those who don't know. I have a pair from when I was 13 that I rarely wore (just when I was doing a show), and they still fit. I almost bought a similar pair at BCBG and then ZARA over the weekend, but luckily didn't. I love them!

In blog related news, Natalie and I are planning on re-vamping ad idem with a new layout for New Years. It will be sad to leave behind our current one, but we've decided that a more classic look might be a nice change.

And I'm not sure if you've noticed, but ad idem now also has an official twitter. On this we will be updating from our blackberries; most posts will be about trends we like or outfits we have just seen on campus etc.

Today ad idem has nearly 10,000 page views, 2,000 unique users from Canada alone, and 58 other countries visiting! WOW. For just over five months on the internet, that is really exciting! So thankyou to our lovely readers, you're amazing!

That's all for now, but we may be doing a shoot over the next week, so keep checking back!


Le Blog de Betty


Check out more of Betty's blog here.


c'est un jeu des enfants.


Quick update & a feature. Because the Coast is so incredibly dire when my friends are still taking exams and therefore aren't home yet, I'm going to do a post! It's weird, the actual idea came to me a little bit in a dream - in passing at least. Sort of a quick guide to bump up your style without going all out and buying a new closet. This way, while you don't have to adhere to the exact trends, you can still do better than hoodies & sweats. Before I get into that though, I wanted to say that my DIY project is half done! I sewed for most of yesterday and I just need to go out today and buy a few things to complete it. So excited! I might wear it to Carlee's holiday soiree - but maybe not. I really want to wear my westerns..

Anyways, onto the advice!

1. Switch up the hoodie for a cardigan
I can't tell you how much I hate hoodies, apart from to laze around in, and although I'm not as into cardigans as I was a few years ago, they are still effortlessly classy.

2. Wear some funky jewelry
Go through your old jewelry and put on every bracelet you see, or a nice ring. Often I am walking on campus and even if someone's outfit is completely gross I am easily impressed by a interesting piece of jewelry.

3. Wear your pashmina differently
We all have them, courtesy of mass marketing, but instead of wrapping it like every other person you see - change it up. Wear it on your head loosely or hang it simply around your neck. OR if you have some extra money - go out and buy a big knit scarf. They are so BEAUTIFUL.

4. Choose to put on some simple flats, a nice sneaker, or a leather boot instead of UGGs or skate shoes
I am often guilty of wearing UGGs but come Christmas this should change. I only wear them because they are comfortable, and the only shoe that I wouldn't be devastated to ruin. I will be upgrading soon to a nice Hunter boot though! A more stylish shoe makes an entire look just 100x better.

5. Choose denim over lulus/sweats
They're comfortable, I know. But they're so gross in the winter when the ends are dragging on the ground - ew! Change for a nice jean or even tights!

Okay, that's all for right now! Maybe my lovely roommate will add in some more later - who knows. Hope everyone is enjoying the break and I'll be posting photos of my finished DIY project soon!!



these lights will inspire you.


recently acquired:
ripped legging, velvet toggle vest, suede westerns, gothic jewelry, authentic NA wool coat, fur hat (<3), men's watch, ear muffs

in dire need of:
fur coat, more rings, snakeskin legging, sleeved mini, feather earring, silver hair beads, elbow length leather gloves, Hunter boot, suede heels, shiny nude legging


cobra snake.


photos from the cobrasnake.


D et D .


Funny story - Natalie and I were dreaming up different styles around August, wondering what the Fall/Winter season would bring and we were killing ourselves laughing over this one idea - capes. The idea of we two strutting through campus with huge capes billowing out behind us...you can imagine why we were near tears.
Fast forward four months, one jak&jil post, and the new Zara line. CAPES. I'm not joking. My future roomie even saw a woman wearing one on St. Laurent (Montreal). Now of course we aren't referring to Batman capes - but the basic structure (long, ties up in the front) - is the same. I doubt, however, that I will be trying out this look anytime soon, I have a feeling Victoria isn't exactly the right place. ;)


au revoir 80's.


As you have probably noticed on ad idem before, Tamara and I love the hard-core looks of the 80's. This aggressive, dark, and intense fashion trend that has been around for the past few seasons and is now on its way out. We are now transitioning into a more nouveau-french 70's romantic look!

It's funny, I was just talking to Meryl a couple of days ago about how I thought the 70's were going to come back. Tamara and I knew the trends from the 80's were eventually going to end, but I don't think we are quite ready to give them up. Fashion however, is all about change and taking elements of one style and incorporating it into another. I don't think I can say goodbye to my leggings, chunky jewelry, rings, black everything, leather, ripped jeans, and studs any time soon, however, I can start introducing softer, more feminine pieces into my closet.

The 70's were all about short mini skirts, maxi dresses, hot pants, velvet, blouses, trouser suits, bell bottoms, and platform shoes. Emerald green, apple green and bottle green were the colors of the early 1970s. If you still don't believe that the 70's are going to start showing up, take a look at jak&jil or style.com. Don't freak out thinking about wearing orange bell bottoms, chunky black heeled shoes, or a high necked granny dress that flows all the way down to your feet though. The 70's are only an one source of inspiration today. Instead of going crazy, take a piece from the 70's and incorporate it into your wardrobe subtly - not the entire thing at once. I can't wait to go to the thrift stores at home and take a look around for some new pieces!

show you how.


Here she and I sit again - propped up against the walls of my room on my massive bed, talking about all things fashion. We're doing two 'feature' posts tonight - instead of studying for finals - and mine is for all of you readers who follow ad idem for reasons beyond fashion. I've had a few friends come up to me in the last week and ask for advice on what to say to their own friends who need help making a new closet. Well, I thought that I might as well kill two birds with one stone - or, you know, another saying that means the same thing but doesn't contradict my vegetarianism. Most of you know well enough what you're doing - but for those who want our input, here are some guidelines:

1. Avoid Colours
When you are starting a new closet, and a whole new assortment of looks, one of the most important things is keeping each piece in sync with as many others as possible. One of the reasons Natalie and I avoid colours, besides our disdain for all things bright and resembling a crayon, is that darker shades go well together much more easily. Trust me, when you have several stores and many lines within each of those stores to pick through, you don't want to be thinking about which items you just bought and whether or not they will go together with what you're looking at right now.

2. For your staples, go to Jacob or American Apparel
Every closet needs several staple pieces. For each person these items are different. For me, they are a variety of leggings, sheer tights, plain v tees, and a few cardigans. For Natalie, they are denim, leggings, waffle-knit shirts, and apparel tees. Your own staple pieces will depend on your body type and what suits you. Unfortunately, I can't advise you much here. But I do suggest going to Jacob and American Apparel for the basics. It is important that you don't stop with the staples though - many people do. Mix it up a bit, wear a lot of jewelry or a strange hat - just do it!

3. Learn to love the thrift store
Some of you might laugh at this. Gross right? Yea, think again. Some of our best pieces have come from thrift or vintage stores, even the ones on the coast. My biggest regret right now is not buying this $400 rabbit fur coat that was up for $20. It was in perfect condition. Also, if you update your closet as much as Natalie and I do, and go to university at the same time, you really can't afford to buy the high-end pieces every time.

4. First timers, buy your quality items at fool-proof boutiques.
Because I'm assuming that you don't yet have the skill set required to find 'ahead' pieces in constantly 'behind' stores - there are a few places in which you can't go wrong. (By the way, almost every store in a mall is guaranteed to be 'behind' due to the manner and amount of time needed to design, manufacture and stock the clothes. Many times I've had to alter purchases of mine to keep them up with my standards) There are however, two exceptions to this rule. Aritzia and Zara. I know, most are thinking 'what?! Aritzia? everyone shops there already.' Yes, this is true. Unfortunately, most buy from the very worst lines that store has to offer: TNA, Rock&Republic, Seven Jeans, and most of the Talula line. One line that both Natalie and I have sworn by for two years is Wilfred. Nice cuts, design - everything. Zara is the same. Almost anything in that store I love - and as a bonus, Zara is very rarely behind.

5. Check out your parents' closet
Over half of Natalie's wardrobe, and a good chunk of mine has been supplied by our parents' old cast offs. Jewelry, your dad's old sweaters, old purses, men's watches etc. The best thing about fashion is that it is a circular progression. Everything that was , will be again. And who better to be a reflection of this progression than your parents? - the people who lived through it.

6. Blogs are coming into their own.
Not to boast our fellow bloggers too much, nor ourselves, but fashion blogs are everything right now. Magazines have to cater to a larger breadth of readers - many who are not very eager to try crazy new pieces. Therefore, we advise reading both magazines AND blogs. There are thousands of blogs out there, and we've even helped you out a bit by posting our favourites on the side of our page. Some of these are the most famous and respected fashion blogs out there - and THIS is a good place to find ideas. Also, LOOKBOOK.nu is another source of inspriration. Many of these girls and guys are le creme de la creme of fashion. Additionally, they are just like everyone else because most of them don't have the money to buy designer pieces. The biggest names on LOOKBOOK are also featured constantly in editorials, interviews, and fashion shows across the world.

last and definitely the most important of all though..

7. Be bold.
If you've never seen ANYONE wear something - chances are you should start. Just make sure that it hasn't recently gone out. There are so many things which I've worn and people have thought were absolutely insane - and then many months later, and EVERYONE is wearing them. One lovely example of this is when I was in my senior year of high school, and granted, I had just fallen in love with fashion, but I started wearing leggings as pants. I can't tell you the number of times my friends or other people commented on them, wondering what the hell I was doing. Now? You can't escape this look. Natalie and I love discussing the 'science', if you will, of trends. We stay up until the early hours of the morning just wracking our brains for new ideas; inspired or innovative. She and I both spend HOURS upon HOURS turning through fashion editorials, blog postings, and runway collection photos. Luckily this means less work for you because we share most of it on ad idem. Or you'll see us wearing it on the UVIC campus.

That's it for now. Hopefully you found something useful here to think about. I would write more, but honestly, I have a conference tomorrow at 8:30am and also, I can't give away all of our secrets. ;)




Twin F/W 2009 | Freja Beha Erichsen by Boo George |fashiongonerogue


Boys Suck.


The title of this post comes from the famous quote that has been left on the white board in our kitchen for months. Even when Tamara and I had the house showings, I took the board off the wall and put it under my bed so I didn't have to erase it! Boys really do suck. Don't you agree? Tamara and I can't count the amount of times we have cried with frustration about boys and then we just look at the board, and everything makes sense. I mean, there are always exceptions to every rule but we truly believe these wise words. This quote sparked our interest to write some rules that every girl looking for or in a relationship can relate to. Instead of studying for our finals and papers that are all due next week, Tamara and I decided to hang out on Tamara's MASSIVE bed and write them out on the legendary yellow lined paper.

1. It is impossible for a boy and girl to be friends without one of them being attracted to the other at some point.

I have looked at every girl and boy friendship in my life and I have always noticed that at some point in time, one of them ends up liking the other. Examples of this are in movies, magazines, and stories from friends. I am sorry, I think its human nature for a male and a female to be physically attracted to each other. So girls and boys beware. It is really lame when you find out that your friend likes you or vice versa and you're not into it at all.

2.If he's into you, you will know, guys don't play hot and cold.

This is so true! Have you ever thought, "Hmm...does this guy like me or he is just playing?" If you have ever asked this question, the answer is, he is just not that into you. If a girl or guy is into you, you should feel it. There shouldn't be any doubt in your mind. There are some boys out there that do play hot n' cold but I would recommend staying away, trust me. ;)

3. If you're not sure you like a guy, you don't like him.

This is similar to the rule above but this one still needs to stand alone. You should always listen to your gut feeling. If you are not sure, you are not sure for a reason. Just think of a time in your life when you were obsessed with a certain someone. Wouldn't you just kill to be with them? Obviously, you like them and that is the feeling you should have when you find the right one.

4. If you like someone, don't kiss them when drunk for the first time.

I know this has happened to me before, not going to lie, but try not to do it! The person looses interest in you right away. I have rarely heard of a relationship that came from a random hook up. It just never happens because that person is just going to view you as easy or not look at you seriously.

5. Don't text/IM/fb first - it's desperate no matter what.

This rule is targeted to girls only. I think that the guy should make the first move. If he wants to talk to you, he will talk to you! It is as easy as that. Making the first move sometimes is a good idea, but don't be the person to initiate the conversation every single time. If this is happening to you something is seriously wrong with your relationship.

6. Second chances never work out - he or she will do it again.

I know that you want to give that person that benefit of the doubt but just don't give in. I know you want to, you really do, but trust me you will just get burned in the end. If that person has broken your trust or heart, it takes a verrryyy long time to get it back. In the end, its not worth it.

7. Long distance never works.

This is self explanatory but it is true. Although there are always exceptions, the majority of the time, long distance relationships never work out. I have mad respect for the people that actually pull it off because it is really hard to do!

8. If a guy doesn't remember a special occasion, forget him.

I am talking about birthdays and Valentine's day for example. Ok, if the guy cares about you, he will do something thoughtful. From my experience, I had a guy that did shit all for my birthday, no card, no nothing, and he turned out to be a big douchebag! If your boyfriend forgot about your birthday, he can go to hell.

9. You cannot be friends with an ex.

This never works. Never, ever, ever. You can't just forget about all those feelings you had for each other and pretend everything is alright. The only way this could work was if both of you were in serious relationships or had a huge break (i.e. years) in between.

10. Find a guy who has NO drama with other girls.

This can also mean baggage of some sort. Drama is no fun if it involves you. I don't mind listening about other people's drama, but if it has anything to do with my well being, it sucks. If a guy is stuck on another girl, just leave him be. You deserve better.

11. Guys should always come to you.

I think the guy should always make the effort. I was watching Planet Earth in my Environmental Studies class last week and there was a part on the birds of paradise. The males each have there own individual dance and special characteristics that can attract a female. This one male bird waited in this certain area for a female for days. Once a female was in sight, he started by hopping around and flapping his feathers to attract her. The female was just perched on this branch staring at him and literally checking him out. This example, just demonstrates that the males should make the effort! If you make the effort you have a higher chance of getting the win. I hate it when a guy is a lazy ass and makes you meet up with him. It's ok to meet half way sometimes, but generally the guy should make the effort. If he wants to see you, he will do anything to get his way. This is also the same for girls. If a girl is into you, she will drop anything and everything to see you.

12. Interest for each other must start at the exact same time and level.

I hate it when you are not into a guy and he is trying too hard. I am not sure what it is but if both of you are not into each other at the same time and at the same level of attraction, things don't work out. If someone is more into it than the other, the relationship eventually crumbles. If both of you are interested in each other at the same time, things should just flow naturally.

13. If you have time to analyze what is going on, it won't happen.

Girls need to stop analyzing everything. Why do we do it?! It just confuses the fuck out of us. You shouldn't have to question anything because when a relationship begins, everything should just happen so quickly you don't need to analyze it.

14. Don't wait for a guy to be ready.

If a guy says that he is not ready. He is not ready. Unfortunately, this means that you don't mean enough for him to make you his girlfriend. If the guy thinks you are the one, he shouldn't have any problems making you his girlfriend. I hate this fear of commitment crap. If you really like this person, why should you feel scared to take it to the next level? I know it sounds super corny, but I think its true.

15. If he doesn't want a "label", he doesn't like you enough.

This rule is like the one above. If a guy says he doesn't want a "label", that's just bullshit. He clearly doesn't like you enough to make you his girlfriend, right?

16. Never try and change someone.

Just don't try and do it because it rarely happens. First of all, if you like this person, why would you want to change any aspect them? You should like them for who they are. Enough said.

17. Your self respect is always worth more than them.

Girls and boys, we deserve the best. Seriously, we only live once, why let people treat us like shit. We don't need that in our lives. If someone is disrespecting you, end it.

18. Never look for a boy, he will find you.

I have heard this over and over again. People are always telling me, "Nat, you can't go looking for guy, he will find you when you are least expecting it." Even though I try not to believe this, I know they're right. I think the people that aren't looking for someone have a vibe about them that attracts others. They have a care free attitude and they don't care about what others think. My brother had once told me, "The day you find someone, could be any day."

PS. Some of the rules are interchangeable for boys and girls. Remember, there are always exceptions to every rule. These are just personal opinions, so don't kill us if you disagree with some of them. We have allowed comments, so tell us what you think!